Being trustworthy is not only good for the search engine; it is important for your overall reputation. It means that a website is trusted by the Google search engine. In other words, if you are steering clear from all the negative SEO practices (so called, black hat SEO) you will gain more trust. Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and more visible to Google.

How to Do an SEO Audit: The Ultimate Checklist

Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team. Pricing varies based on the number of keywords and update frequency. The “Optimum” plan starts at $31/month for 250 keywords with weekly updates. Ahrefs is a renowned SEO toolset that offers a comprehensive site audit feature to uncover technical and on-page SEO issues. Track website keyword rankings regularly, find out what of your actions led to growth and be the first to know when something critical happens.

But you can adjust the approach to align with your unique needs and goals. Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit. SEO audit tools are an absolute game changer when it comes to improving your SEO. Technical issues surface on almost every website at some point in their life.

It is important to make sure your site is safe for both users and search engines. Do you notice a decline in content, such as a specific blog post or category page? Look at competitors who have overtaken your positions and analyze what improvements they have made.

If you’re unsure where to focus your efforts, a website audit is a great place to start. Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape  and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website.

We explained why in our complete guide to optimizing meta descriptions. As the title tag remains one of the most important SEO Anomaly on-page ranking factors, it’s in our interest to fix all of the above. Clicking into the “Tech & Meta.” report gives us an optimization score, and a breakdown of all issues uncovered during the crawl. Otherwise, you’ll need to wait for 3 days to verify your fixes and will have limited access to analysis results. Brand searches are an important way for people to find you online and branded SERPs also provide you with a good insight into how Google sees your brand.

Google News Sitemaps

Of course, the results you get will vary based on which option you choose. (Here at Bruce Clay Inc., we spend up to 160 hours preparing, delivering, and following up on each audit.) SEO expertise is not a core competency of many businesses. With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion. Difficulty shows us how hard or easy is to rank while traffic shows us how many people search for that term during one month.

Meta & Structured Data

• It monitors for pages that no longer perform well and gives recommendations on how to fix them.
• Enter your website’s URL and click on the Analyze button to get a site audit report for free.
• This representation includes a list of all broken links, in order of how many times they were found.
• A large part of SEO consists of improving written content, so review its quality and improve where necessary.

Which measures how fast your website responds to user interactions. Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic. A free Semrush account lets you audit up to 100 URLs with Site Audit. Or you can use this link to access a 14-day trial on a Semrush Pro subscription. There are a few different tools out there to help you perform a site crawl.

Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead. Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively.

As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings. For a quicker check, you can also use the PageSpeed Insights tool.