- TikTok Video Ideas for Book Promotion
- Book Promotion Ideas for Libraries
- Book Promotion Ideas for Authors
TikTok Video Ideas for Book Promotion
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Piggybacking on a hashtag promoted by others may come across as rude. Be sure to explore existing Instagram posts tagged with the hashtags you are interested in to make sure you are not stepping into someone else’s territory.
Max Marlow studied screenwriting in Goldsmiths in London, graduating in 2017. He wrote several 30-page scripts only to face rejection from film and television agents who wouldn’t accept unsolicited materials. Then, Marlow started sharing his writings on Instagram.
Second, scour the Instagram accounts of popular writers in your genre and build a list of hashtags they use to promote their books. Take care not to use exclusive hashtags (used by a writer or business to promote their posts).
TikTok Video Ideas for Book Promotion
Try using TikTok for at least 10 minutes per day, scrolling through your FYP, liking various videos, and following other creators will help the app get to know you, so it can connect you to the kind of content you want to see, faster. The more you use it, the more you’ll understand the platform and it’ll understand you.
Meet A.P. Beswick, a dark and urban fantasy author who started publishing in 2018! In just 4 months from January to April 2022, he went from zero to 24k followers on TikTok through the #booktok hashtag. And the best part? He generated more income from his books than his monthly nursing salary, so he became a full-time author. His secret to success? Posting consistently every day, engaging with people who take the time to comment on his posts, being open to new ideas, and tweaking his content to make it better. He treats every post like a fresh opportunity to connect with readers, and it’s paid off big time! Now he’s got an army of fans who love his books, which include some of the most popular BookTok books.
Why did you write your book or series? What personal experience inspired it? Human stories drive connection. Getting personal on BookTok goes a long way, like author Christina Bacilieri. Post about your pets, your writing schedule, tour of your favorite indie bookstore, favorite local coffee shop (then tag all of them in your video). A lot of authors struggle with this aspect, but TikTok users want to see the personal side of you as well!
With the ever-changing world of social media, there’s a new platform on the rise that is capturing the attention of millions of users worldwide – TikTok. TikTok is a social media platform that has quickly become popular for its short-form videos that can range from silly dances to life hacks to book recommendations. In this blog post, we will discuss how authors can use TikTok to promote their books. We’ll cover everything from understanding the algorithm to creating engaging content and even share examples of successful TikTok marketing campaigns by authors. Here’s a rundown of what we’ll cover in this article:
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
Book Promotion Ideas for Libraries
And most libraries spend significantly more on their collection than they do on anything else. Library Journal’s 2021 Budgets and Funding Survey shows that libraries spent 11.2 percent of their total budget on materials in 2020.
Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
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Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
And most libraries spend significantly more on their collection than they do on anything else. Library Journal’s 2021 Budgets and Funding Survey shows that libraries spent 11.2 percent of their total budget on materials in 2020.
Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
Book Promotion Ideas for Authors
Not sure what to offer? Collaborate with your author partner to create a joint prize. Maybe a bundle of both your books. Or a quirky fan package (who doesn’t want socks with your book cover on them?).
144. Run special promotions during book-related awareness months. There are so many awareness months and days that it can be hard to keep track of them, but there is bound to be one your book could tie into. Create some special marketing ads around awareness.
For example, when Christina Lauren (a dynamic author duo) promoted alongside other rom-com writers, they all saw boosts in readership. It’s not just about sales—it’s about giving readers a taste of something similar but fresh. Like recommending Bridgerton to someone who loved Downton Abbey. Easy win.
125. Offer special editions or collector’s items. Partner with book cover designers to create special editions of your book or limited-edition box sets if you have a series. You can also create collectible merchandise related to your book.
You wouldn’t ignore a text from Taylor Swift if she wanted to collab again, right? Keep the communication going. Check in with your partner occasionally. Share updates on how your event performed. You might stumble on new ideas for future collaborations.