That’s why, if you want to improve your revenue long-term, it’s worth investing in SEO services. Depending on your SEO agency, they may offer additional competitor analysis tools. With an SEO audit, your team can get an in-depth assessment of your SEO status. It can also provide you with thorough recommendations for restoring, as well as improving your SEO. That allows your company to start driving measurable results from your SEO.

When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights.

Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long. In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be.

• To underscore the importance of performance, Google launched the Core Web Vitals.
• To assess your entire website’s mobile-friendliness, go to Google Search Console, scroll to the Experience section, and click Page Experience.
• In addition, look for broken pages that produce an “Error 404” message.
• Content is the backbone of any website, so it’s a must for auditing.

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If you rely on a 3rd party to host your photos or other files, you may need to ensure the platform keeps you in control of your assets and how they are delivered. Enterprise organizations often have many informational pages, like PDFs, articles, product bulletins, blogs, etc. An effective SEO auditor will use various software and digital marketing skills to evaluate your website’s content and content strategy from an SEO perspective. An enterprise SEO audit aims to determine how a business can best utilize SEO as a marketing channel. It should help determine what a successful SEO campaign would look like for the current website and outline the scope of the resources needed. An enterprise SEO audit must also consider the overall competitiveness of the industry.

Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted SEO Anomaly a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one. I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases. For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.”

How to do an SEO audit

The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.

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Look at the “Organic Search” data, which includes users, sessions, views, and more information. This will give you an idea of how much traffic your website gets from Google. You can see the keywords, pages, devices, countries, and more information. Take the time to reach out to secure legitimate links to your site, and you will be rewarded in the long run.