Because you want search engines and users to quickly understand what the content is about. Each requires multiple tools and tasks to do them properly, but the investment, be it in time or money, can pay dividends in terms of increased rankings, traffic, and repeat visits. To optimize for E-E-A-T, create SEO Anomaly high-quality, accurate content that reflects your expertise.

We Use Natural Language Processing to Make You an Authority Organically

If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it. This will find pages on your site that mention your target keyword, which may be good places to add internal links. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.

• The Alt Text (or alt attribute/alt tag) of an image is the HTML element used to textually describe an image on the Web.
• Additionally, while the pricing structure is flexible, small businesses might find it excessive.
• Following an SEO checklist makes it easier to keep track of what you need to do to boost your site’s performance.
• Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance.
• But in SEO, the UX of a page or website refers especially to its usability.

Add new insights, refresh outdated information, and optimize for current search trends. This practice shows users and search engines that your site is active and reliable. Content that answers your audience’s questions makes your website a trusted source. This signals to search engines that your content is relevant and engaging. Google’s recent updates reward sites that provide valuable information.

Key On-Page SEO Factors to Master

Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities. Additionally, while the pricing structure is flexible, small businesses might find it excessive. It further elevates your SEO games by presenting the backlink profile of your site. You can easily access the complete list of backlinks, referring domains, and critical metrics by entering the platform’s domain name.

This includes all content on your page – blog posts, articles, and even your landing page and other pages. Think of SEO as the “signal” to Google that your page/website answers the question searchers have. That said, by taking care of technical SEO, you can start having faster results as you enjoy more visitors to your newly-optimized website. Our SEO audit services help uncover the strengths and weaknesses of your website, helping you identify any areas of improvement.

Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer. In the following chapters, we’ll go step by step through all of these factors.