While the overlapping circles look nice, they’re presented that way because these efforts are all interconnected. For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical). This concept refers to how fast your site loads and how well it performs including on mobile devices.

Try HTTP/2 for improved efficiency

• Probably the most logical choice of meta description for such a recognizable product.
• High-volume keywords can be attractive, but also check keyword difficulty (KD %).
• She’s the founder of Reading Middle Grade, a book blog with over 100K monthly visitors.
• So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results.

By placing it in the URL, Google will understand the context of your page better. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword. It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information.

On-page SEO

Consider why someone searches for a term, then answer those questions. I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected. There are two types of links involved in on-page SEO—internal links and external links (also called backlinks). We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success.

You have a previous blog post you made where you discussed the best types of chocolate for baking. When you optimize your URLs, make sure you use your page’s core keyword within the URL’s end portion. For example, if someone searches “chocolate,” it’s hard to know the intent behind that search. Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place SEO Anomaly off of your website (for example, backlinks). The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages! To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled.

Enter your links

You can either straight up copy these keywords into a spreadsheet. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. I’ve talked about matching your content to search intent before. When I first got started with keyword research I’d focus 100% on search volume. On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google.

We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage, and includes the page’s title and URL. Additionally, a clean site navigation and structure can also lead to sitelinks appearing in Google search results.