Page speed is the amount of time it takes to fully display the content of a landing page. It’s an important ranking factor, as websites with faster page speed have better user engagement and higher conversion metrics. Keyword research is the process of discovering what keywords and phrases your target audience uses to search for the topic you want to show up for in organic search results. The goal of keyword research is to find keywords that can drive traffic to your website. On-page SEO is more than a checklist of factors that you need to optimize and maintain. It’s the gateway to getting your content in front of users, growing your brand, and maintaining a loyal customer base.

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You still need to optimize your site for local, voice, AI, and other specialized search types. A full-service SEO partner like WebFX, our parent company, provides you with all SEO services you need to ensure you’re ranking high on every platform that matters for your business. On-page and off-page SEO techniques can help your website rank higher on search engines, making it more discoverable to users. In this guide, we’ll dive into the main differences between on-page and off-page SEO. For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content.

Faster pages are more efficient for indexing and offer better user experiences. Alt text (alternative text) describes an image to search engines and assists visually impaired users. It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented.

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• Search engines favor updated pages, especially for topics that change frequently.
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• Adjust your strategy based on performance data to improve results.

On Page SEO Best Practices for Better Ranking

Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization. Search Engine Journal investigated the effect of a page’s loading time on SEO and confirmed that page speed is a ranking factor in search results.

Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about. When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page. On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase.

These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients.

Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to SEO Anomaly your content is essential to keeping your readers captivated and engaged with your content. Think of your meta description like your Facebook ad copy, it’s role is to entice readers to click on your result.

This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content. A well-crafted meta description can improve the click-through rate from the search results to your website. Help search engines discover and understand the relationships between different pages on your website by adding internal links to your content. While keywords are both helpful and necessary for SEO, it’s important to avoid keyword stuffing. This is when you excessively repeat keywords or key phrases in your content with the intention of manipulating search engine rankings.